About Us


COTC Events is the short version of our full name Cream of the Crop Events & Logistics. We were founded in 2009 by top industry professionals committed to “Changing the World one Event at a Time!”. It’s a proud name with a deep mission that we live up to every single day by being 100% client focused.


Our tag line was an integral component of our DNA when we founded our company. We remain committed to our socially conscious and eco-friendly foundation. We offer a prime catalog of fun and challenging give-back programs that benefit the community and the local environment. In addition, we have contributed nearly $100,000 dollars to charitable causes over the last ten years with even bigger plans for the future. It’s simply the way we live our lives and conduct our business.

Changing the world pic


COTC Events is proud to represent the great destination of South Florida. We are among a global consortium of the top Destination Management Companies around the world that are committed to best in class performance.

Accredited Destination Management Company (ADMC)

ADMEI’s Accredited Destination Management Company (ADMC) program is designed to elevate professional standards and designate firms that demonstrate advanced knowledge and experience essential to the practice of Destination Management.

Sustainable Events Network

Our company has always supported sustainable event planning. Being a corporate member of this local chapter allows us to actively engage in initiatives including food rescue, materials re-purposing, recycling, energy and water conservation, CSR and recognized best practices.


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I cannot thank you enough for the miracles you pulled off for our conference. You met all of our curve balls with true professionalism, creativity and a team approach. You went above and beyond. Thank you, thank you, thank you.
- Kayne Capital
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I cannot say enough towards the level of commitment and creativity shown in creating and producing events that reflected exactly what I was looking to provide for this very special program.
-MM&I Services
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I have never worked with a destination management company who took such ownership. In a sea of one million concerns and moving parts, you and your team provided consistency and stability. How can I ever express my gratitude to you and the team?
- Teradata
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Deidre Everdij

deidre@cotcevents.com 954.326.6360​

Deidre Everdij

'La Jefa'

“We proudly celebrated our 10 year anniversary in January 2019, and I can’t wait to see what the next decade brings.”

As a founder of the company, Deidre exuberantly motivates this dream team of creative professionals with consistent expert guidance and inspiration. 

Tina Boris Lafferty

tina@cotcevents.com​ 954.740.1057​

Tina Boris Lafferty, DMCP

Managing Director

“I love when clients tell us how we made their jobs easier.”

A top team member since 2010, Tina, is a true Native Floridian.  This Cuban-American was born and raised in Miami, and is bilingual in English and Spanish. She is a revered expert in all aspects of our destination with 20 years of DMC experience. Tina manages day-to-day operations and spotlights business development to ensure COTC shines in our ever-changing market. In her free time, Tina enjoys adventure traveling with her husband, circuit training with friends and cheering at her two daughters’ gymnastics & dance competitions.

Barbara Pierra

barbara@cotcevents.com​ 786.546.2046​

Barbara Pierra, DMCP

Senior Account Manager

“Every day brings something new! I love seeing programs come to life after weeks and sometimes months of planning.”

Barbara joined the company in early 2010 and has developed a large and loyal roster of clients that rely on her years of event management experience. Barbara spearheads the creative direction for her groups by diligently seeking the best and most advantageous options. She does so with dedication, attention to detail and grace. Raised in Miami, Barbara is fluent in both English and Spanish. As a new mother, Barbara spends her free time creating memories with her son and loving husband.

Jennifer Perez

jperez@cotcevents.com​ 305.962.2739​

Jennifer Perez, DMCP

Account Manager

“We have such a positive team here at COTC. Every single day is a different challenge that keeps me on the edge of my seat.”

Jennifer’s secret sauce is long term hotel experience that makes her a key client asset in planning events. She is passionate about matching customers with their needs and desires through their events. A Miami girl to the core, she speaks English and Spanish, has a degree in Hospitality Management and the drive to create long term relationships through memorable programs.

Perri Lustberg

perri@cotcevents.com​ 516.641.0656​

Perri Lustberg

Creative Director

“If you love what you do, you’ll never work a day in your life.”

An obsessive focus on trends, design, art and fashion are critical for manifesting unique and innovative events. There is always a line to be pushed to bring depth of meaning and messaging to programs and Perri is not afraid to cross it with options our clients fall in love with.

Tracy Tretola

tracy@cotcevents.com 954.913.1212​

Tracy Tretola, DMCP

Director of Operations

“I take pride in the events we produce, the companies we represent, and most importantly being a part of the COTC Events team.”

Tracy is a South Florida native and with over 15 years of event experience, she has valuable and extensive knowledge of the tours, activities, restaurants and off property venues available from Miami to the Palm Beaches. Disciplined and detailed as expected, Tracy also brings a wicked sense of humor that brightens our office. In her free time, Tracy enjoys family time and Sunday brunches in all of the local hot spots!

Jennifer Lopez

jennifer@cotcevents.com 305.494.3493​

Jennifer Lopez

Operations Manager

“Planning events is my passion. It’s what I love to do.”

Her commitment to the events industry is demonstrated everyday as she executes programs which showcase the beauty of our destination. Jennifer is extremely detail oriented and committed to our clients’ success which is evident in her everyday work ethic. Work is not the only game she’s dedicated to: as an ultimate sports lover, she can be found cheering on all of her favorite NFL and NBA teams.

Rachel Lazarus

rachel@cotcevents.com 954.842.3981​

Rachel Lazarus

Lead Program Manager

“Creating spectacular events is my mission!”

A Florida native with a degree in Hospitality and Event Management, Rachel started her events career with non-profits. COTC recruited this kindred spirit with amazing creative abilities to envision unique programs for our clients. Her creativity doesn’t stop when the work day ends, in her free time she enjoys crafting and baking and is renowned for the best annual house parties.

Nicole Chiarello

nicole@cotcevents.com 954.544.5574​

Nicole Chiarello

Research and Development

“Every day I feel like a real life Fairy God Mother making our clients’ dreams and wishes come true.”

A South Florida native, a graduate of the Rosen College of Hospitality and a Disney princess at heart, Nicole has an uncanny ability to patiently drill down into the fine details that make our offerings best in class.

Jessica Benson

jessica@cotcevents.com 954.298.4664​

Jessica Benson


“We live in paradise and I love sharing our beautiful destination with clients and their guests.”

Jessica has come a long way since being COTC Events’ very first hire. At this point, her singular focus is to find and mold fresh, exciting and authentic experiences and communicate this through our marketing platform. A native of South Florida, her local knowledge and years of experience are evident when showcasing our world-class destination.

When not designing,  Jessica enjoys time spent with her family and friends. 

Alicia Befeler

alicia@cotcevents.com 954.925.4921

Alicia Befeler


“COTC is a family of professionals. There is never a boring day in the office!”

Alicia joined the COTC team in 2009 managing the day in and day out processes, risk management, procurement and human resources. She is expectedly meticulous with a rascal’s sense of humor.

Ron Everdij

ron@cotcevents.com 954.647.7101

Ron Everdij

Production Manager

“Different day – different challenge – it’s never boring!”

Ron was drafted into service when this business started in the family living room. Now, years later, he manages the in house floral production and warehouse staff. He has been a professional photographer his entire life and his distinctive shots are the secret to our colorful newsletters.

Beau Everdij

Beau Everdij

Stress Relief Officer

“Since I joined the team, productivity has increased ex-bone-entially!”